Doing it for the ’gram was just taken a step — or maybe an arm, in this case — too far. A video of Viktoria Odintcova dangling off the ledge of a 73-story building in the United Arab Emirates recently went viral. Why did she do it? For a good photo (and attention, of course).Odintcova grips a blond helper’s hand as he confidently encourages her to lean away from the top of the 1,000-foot building. As she leans back, her hair flows and her eyes close, and somehow she gets comfortable enough to look serene in images captured by her team.