In the video, host Crescencio Ibarra explains how his daughter’s 15th birthday party on December 26 will be full of celebrations, food, horse races and various bands. He innocently declares that “everybody” is invited to San Luis Potosi to celebrate.
“Hello, how are you?” he says. “We invite you this December 26 to the 15th birthday party of our daughter, Rubi Ibarra Garcia.”
After listing three local bands who will perform at the party, Garcia adds that the winner of the horse race will win 10,000 pesos (US$490) as a prize.
“Everyone is cordially invited,” Garcia states at the end of the video, issuing an open invite – perhaps without fully realizing the power of his words.
More than 1.2 million people said they would attend the event on Facebook, with the video uploaded to YouTube numerous times, clocking up millions of views in the process, as well as triggering jokes, memes and even sponsorship offers for the event.
Mexicans are famous for throwing big parties known as Quinceañeras, which are commonly seen as equivalents to ‘Sweet 16’ events in the US.
On social media, however, people began using the hashtag #XvdeRubi to promote the event, with even Donald Trump, whose not exactly known for his soft approach to Mexican affairs, jokingly shown offering a free shuttle bus.